How to Travel – Finding Experiences Right For You

It seems a lot of people are getting hung up with their travel plans and spend days on end reading all those “how to travel” articles. The problem is, so many people forget to take into account their own personal needs when they travel. Here are a few of the things you should really keep in mind when planning your next travel adventure.

Time versus Hassle. Yes, it would be nice to go to somewhere exotic like the Maldives or somewhere very noteworthy like Easter Island. But is that really such a great idea when you have 6 days for your vacation, and the trip is two days each way? That means two days to relax and explore. Not so much. Understand the hassle and how far you have to go. Otherwise you’re wasting your time.
Relax or Adventure. Are you one of those travelers who wants to sit and do nothing, or are you up-at-8AM and ready to go? Be sure to pick a destination that fits that criteria, otherwise you’ll spend a week itching to get back to your desk. That’s never a good look.
City or Country. Similar to the previous point, but different. Do you thrive on the cosmopolitan atmosphere of urban centers, or do you prefer a quiet countryside? They’re very different experiences. Some cities, like Vancouver or Edinburgh, offer both in one package. What would work for you?

The last consideration is probably the most important: should you book with a travel agent? Again, this all comes back to personal preference. If this is a once-in-a-lifetime holiday, I’d suggest an agent, but otherwise ask yourself how much do you enjoy the planning process. If you like finding deals and spending hours on research, then by all means do it. But if the thought of wading through travel blogs makes you sick, a travel agent can spare you the hassle and is more cost effective that you think.

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SEO a Scam? The Truth About the Industry

I frequent many SEO and Web Marketing forums on a daily basis and every so often there is a debate about the SEO industry and ethics. After being involved in a number of these debates, it has become really obvious that the main problems are the facts that no two SEO companies are alike and there is no unified methodology. It’s very hard to make statements about the industry as a whole because it’s debatable what exactly ‘SEO’ is. Mix in the fact that most SEO companies keep their methodology and campaign strategies secret and we have a situation where every company is totally different with very different results.

Fact 1 : There is no unified SEO methodology. SEO is actually defined by wikipedia as a process of improving traffic from SERPs to a site. Of course, HOW they do that is the real question and causes the debates.

Fact 2 : The effectiveness of an SEO campaign depends on the site structure, site content, keywords, methodology used, and how popular the site is. A site cannot just rank for any random keyword. SEO is also not voodoo. It is logic, problem solving, and Web marketing mixed together. If your site provides no value to users, it probably won’t rank.

Fact 3 : Some ‘SEOs’ do search engine optimization and some do search engine manipulation. Of course, it is all marketed as SEO. Unethical optimization provides results at any cost and is always short term (usually ends in a banned domain name). Ethical optimization opens up the site to the search engines and provides long term benefits.

Fact 4 : Most SEO companies get paid whether or not your site gets any rankings. Unfortunately, this is the case with the industry. Most SEO companies implement A, B, and C and move on to the next client. Hopefully, the site ranks. If it doesn’t, they always have more clients.

Fact 5 : Most SEO companies use both ethical and unethical inbound linking strategies.To maximize profits, it is very common for SEO companies to buy bulk links from India, links on spam/scraper web sites, or sell large directory submission packages. It is also common for SEO companies to place huge amounts of the contract into inbound linking to make up for the poor quality of the site optimization.

I don’t think it is fair to characterize the industry as a whole without figuring out what is wrong with it and how SEO companies can overcome it. So how exactly do we determine what is good and bad about the industry? I have now been involved with the Web for over 10 years and, specifically, with the SEO industry for almost 4 years and I’ve seen the inner workings of major SEO companies and worked with clients who had been burned by their previous SEO campaigns. Combined with numerous Web postings and forum debates talking about the same basic problems, I’ve compiled a list of the most common issues.

Problem 1: Responsibility for Results

It’s no secret that the vast majority of SEO companies take no responsibility for results. It is a fact that no SEO company can guarantee results (and if they do, they are lying to you). It is also a fact that the client is taking a risk by spending money with an SEO company that basically says ‘We’ll do what we can’. SEO companies simply guarantee they’ll do the work to ‘optimize’ the site, but without full disclosure of their methodology, what exactly is the client paying for? No other industry sells a product with no guarantees and no specific list of work that will be completed. Of course, SEO work is basically the sales of information and keeping the specifics of a methodology is important, but the combination of secrecy and no responsibility for results really makes SEO campaigns risky. So, how can an SEO company reduce the risk for the client and provide the best grade of service?

Answer 1: Incentive Based Pricing

The only real way to reduce the financial risk of the client is to share the risk. Through incentive-based pricing, the SEO company can charge a certain percentage of the total contract (say 70%) to cover their intellectual property and time while placing the rest of the contract price (remaining 30%) in incentives for success. Of course, incentives and their percentage of the contract would be totally relative depending on the campaign. This first step into sharing in the risk provides both reassurance to the client that the company believes in its methodology and places some of the financial burden of the campaign on the SEO company. At the moment, however, very few SEO companies are willing to share in the risk and charge the same price whether the client gets top rankings or no rankings at all (or possibly even lower rankings).

Problem 2: Unethical Optimization

Unfortunately, unethical (or blackhat) optimization is still very prominent on the Web. It’s also unfortunate that ‘SEO’ has been mistakenly confused with ‘Blackhat SEO’. This is still the biggest problem for SEO companies. Saying that all SEO companies deal in blackhat optimization is like saying everyone who emails is a spammer. Blackhat optimization is not optimization at all…it is search engine manipulation. Because there is so much money tied to top rankings, there will always be a market for unethical SEO and search engine spam. Until companies realize what is ethical and unethical and stop supporting those blackhat SEO companies, they will continue to thrive. This makes the industry as a whole look bad and does not reflect the ethics of good SEO companies. Blackhat provides fast, short term results, but is never a good option in the long run.

Answer 2: Ethical Optimization

There is no quick and easy solution to blackhat optimization’s stain on the SEO industry. I would suggest that all marketing departments research optimization techniques and educate themselves on what techniques are unethical. No SEO company is going to say they do unethical optimization. It’s also not a good idea to immediately trust a company or product based simply on their rankings. Unethical optimization DOES provide rankings…just not for the long run.

It would also be helpful if the major search engines would be more open and accessible to SEO companies. Currently, the major search engines and SEO companies do not deal with each other and have formed a sort of love-hate relationship. Because of this, many ethical SEOs have slowly moved into dark territory. Ethical optimization seeks to make sites more easily accessible to the engines and help to improve the engine’s search results. The problem is that the search engines mainly clump all SEO companies together the same way as uninformed users do: search engine manipulation. This is just not the case. Search engines do not want to reveal what they consider unethical because it would basically be providing a list of holes in their algorithms that blackhat SEOs would be able to manipulate further, but a defined list of ‘what not to do’ would provide a definitive list for businesses looking for an SEO company.

Basic Rules of Ethical Optimization

Any campaign that does not abide by the following rules is dealing in unethical optimization techniques and should be avoided.

1.) What the user sees and what the search engine sees should be exactly the same. Do not hide anything.

2.) Your keywords (and the resulting optimization) should exactly reflect the content of the page.Keywords should always reflect what your site is about.

3.) Do not build out pages exclusively for search engines. The site should always cater to both audiences (users and search engines). Catering to only users is why optimization is necessary. Catering only to search engines is optimization gone too far into blackhat.

4.) Do not participate in manipulative inbound linking schemes like link farms, bulk links, triangle linking, or any other unethical manipulation of your Google PageRank or link authority. Inbound links should be relevant to the content of your site and you should always know who is linking to you and where your links come from.

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Medicine Search Engines: The Easy Way to Find Your Online Pharmacy

Good eating habits, regular exercises and a cheerful disposition are often considered as the essential constituents of a healthy lifestyle. A positive health empowers our mind, which generates the necessary impulse to do things in a wiser way. We all wish to have an energetic and healthy body but despite our best efforts our health is prone to illness. Health complications, major or minor, are common to all of us and the recovery process depends on the timely availability of medicines. In order to get the medicines, a patient either has to go through the tedious process of traveling to the nearest community drugstore or has to browse through thousands of online pharmacies to finally select and place an order with one of them. Still, after all this hard work, a patient might not get the desirable service quality in terms of the price and availability of the needed drugs.

The possible solution to the above complexity could be a common platform that entitles the patients to search, analyze and compare the goods and services offered by a variety of pharmacies and then subsequently place an order with the one that satisfies their criteria. Though the well-reputed generic search engines can be used for this purpose, they might not optimally serve as a good resource of quality medicines. The result sets of generic search engines are prone to manipulation by experts due to which a less desirable drug store may rank well enough that might influence a patient in placing an order with them. For a given keyword, the generic search engines will return links to various internet pharmacies that will require the user to go through the cumbersome process of browsing each of those websites individually to check the availability, prices and the support services offered by those online pharmacies.

In this scenario, a medicine search engine can be of great help to the patients. A specialized search engine, such as a medicine search engine takes into account only those pharmacies that comply with certain quality standards in terms of the various products and services offered by them. Alike generic search engines, a medicine search engine also offers a search box through which the patients need to query in the drug which in turn generates a far more exhaustive and comprehensive list of quality online pharmacies to choose from. Patients can compare the stock status, delivery time frame, prices and discounts to finally place an order with a pharmacy of their choice. Apart from that good medicine search engines provide user comments on various pharmacies that helps the patients to further streamline their choice of pharmacy. Some medicine search engines even offer added benefits like prescription history and customized support services on becoming their member.

Health complications are inevitable, but getting access to the right medicines at the right time for a right price is all what a patient needs during a bout of illness. Medicine search engines, powered by their unique search technology not only helps the patients to get quality and competitively priced medicines, but also saves a lot a valuable time and money.

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